DR. MOHD SOBHI BIN ISHAK
Universiti Utara Malaysia
msobhi@uum.edu.my
A Senior Lecturer in Multimedia Technology Department, School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia. His Bachelor of Information Technology (Hons) is from Universiti Utara Malaysia. He obtained his Master Science in Communication Technology and Ph.D in Mass Communication from Universiti Putra Malaysia. He taught undergraduate courses on Media Technology. Among others, he conducted courses on Media Theory, Media Psychology, Media Research Methods, and Multivariate Statistics. His research interest are on the influence and impact of media on religious, society, and politics. He is currently supervising a number of PhD and Master students. Besides presented numerous papers at national and international conference he also contributed articles in journals, chapters in books on media. He conducted a series of workshop on Basic Statistics and more than 600 workshops on Structural Equation Modeling (CB-SEM and PLS-SEM).
Brief Biodata
Background: Senior Lecturer at the School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia. Education: He obtained the Bachelor of Information Technology (Hons.) from Universiti Utara Malaysia, and both Master of Science (Communication Technology) and PhD (Mass Communication) from Universiti Putra Malaysia. Teaching: He has taught in various Undegraduate and Postgraduate levels specializing in Media Theory, Media Psychology, Multivariate Media Research and Statistical Methods. His research works focuses on the influence and impact of media on religion, society and politics.
Supervision: He has successfully supervised two PhD and two Master (by research) students in Media Management and more than 50 undergraduate students in media studies. Currently, he issupervising ten PhD and master students in Media Management. Research: Among his research works completed are “The Internet Addiction in Workplace”, “The Effectiveness of PLKN Programs”, “The Readiness of the Public to Accept e-Public Services”, “The Development of SEM-based Islamic Credibility Measurement Model”, “The Implication of Social Media on End-User Personality”, “Developing a Knowledge-based Society Model in the Malaysian Context”, “Developing a Social Media Model for a Group at Risk”, “Forming a Community Social Capital Indicator: Towards the Generation of Integrated Social Capital Measurement Instruments in Malaysia”, “The Government Transformation Program (GTP): The Influence of Editorial News on Creating the Awareness and Understanding among Society”, “The Use of YouTube among the Younger Generation of Islam in Malaysia: The Application of a Combined Model of the Adoption and Acceptance of Technology”, “The Appreciation of Religion in the Development of Malay Entrepreneurship”, “The Development of Islamic based Entrepreneurship Motivation Model”, “Cognitive Engagement and Online Political Participation on Facebook and Twitter among Youths in Nigeria and Malaysia”, “Facebook's Privacy Management among the State Civil Servants”, “The Influence of Media on Youth”, “Developing a Congruence of Malaysian Journalism Curriculum Model: An Industrial Perspective”, and “The Influence of Wealth Between the Media and the Personality of Islamic Entrepreneurs in the Relationships Forming Customer Loyalty to Business”. Publications: He has published a book titled “Communication Research Methodology: Quantitative Approach” (2013) published by Dewan Bahasa dan Pustaka (DBP), and several chapters in books published by prominent publishers, namely “Social Media and the New Academic Environment: Pedagogical Challenges” by IGI Global (2013), “Islamic Perspective on Management: Contemporary Issues” by YAPEIM Publications (2013), “Youths, Media and Politics: A New Identity” by UniMAP Press (2015), and “Current Issues of Media and Da'wah” by the UM Islamic Studies Academy (2015). In addition, he has produced articles in the SCOPUS-indexed journals such as “Community Social Capital in Malaysia: A Pilot Study” in the Asian Social Science Journal, YouTube and the Young Generation of Islam: A Focus Group Approach among University Students”, “” in the Jurnal Komunikasi, Malaysian Journal of Communication. Some articles in the refereed journals are the “Internet-Linked Information Modeling of Uses of Islam on the Internet: The Application of Technology Acceptance Model (TAM)” and “The Assessment of the Practicum Program on the Improvement of the Quality of Pre-Service Teachers: An Analysis based on Latent Growth Curve Modeling” in Journal of Techno-Social, “Empowering Citizen Media through Investigative Journalism in Malaysia” in e-Bangi Journal, “Internet's Islamic Information Credibility Scale (IIICS)” in Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences, “Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students; Personality Traits” in The Journal of Social Media in Society, “Construct of Credibility Tools as Viewed from the Perspectives of the Qur'anic and Hadith” in the International Journal of Business, Economics and Law, “Social Media and Youth Online Participation: Perspective on Cognitive Engagement” in the New Media and Mass Communication, and “Analysis on Social Media and Youth Online Political Participation in Nigeria and Malaysia” in the International Journal of Multidisciplinary Approach and Studies. He has presented more than 55 articles in both local and international conferences. Workshop: He is actively conducting series of workshops on research proposal, methodology, and data analysis for Master and PhD thesis by using SPSS, AMOS and SmartPLS statistical software and has successfully facilitated more than 60 workshops on the respective topics.
Brief Biodata
Background: Senior Lecturer at the School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia. Education: He obtained the Bachelor of Information Technology (Hons.) from Universiti Utara Malaysia, and both Master of Science (Communication Technology) and PhD (Mass Communication) from Universiti Putra Malaysia. Teaching: He has taught in various Undegraduate and Postgraduate levels specializing in Media Theory, Media Psychology, Multivariate Media Research and Statistical Methods. His research works focuses on the influence and impact of media on religion, society and politics.
Supervision: He has successfully supervised two PhD and two Master (by research) students in Media Management and more than 50 undergraduate students in media studies. Currently, he issupervising ten PhD and master students in Media Management. Research: Among his research works completed are “The Internet Addiction in Workplace”, “The Effectiveness of PLKN Programs”, “The Readiness of the Public to Accept e-Public Services”, “The Development of SEM-based Islamic Credibility Measurement Model”, “The Implication of Social Media on End-User Personality”, “Developing a Knowledge-based Society Model in the Malaysian Context”, “Developing a Social Media Model for a Group at Risk”, “Forming a Community Social Capital Indicator: Towards the Generation of Integrated Social Capital Measurement Instruments in Malaysia”, “The Government Transformation Program (GTP): The Influence of Editorial News on Creating the Awareness and Understanding among Society”, “The Use of YouTube among the Younger Generation of Islam in Malaysia: The Application of a Combined Model of the Adoption and Acceptance of Technology”, “The Appreciation of Religion in the Development of Malay Entrepreneurship”, “The Development of Islamic based Entrepreneurship Motivation Model”, “Cognitive Engagement and Online Political Participation on Facebook and Twitter among Youths in Nigeria and Malaysia”, “Facebook's Privacy Management among the State Civil Servants”, “The Influence of Media on Youth”, “Developing a Congruence of Malaysian Journalism Curriculum Model: An Industrial Perspective”, and “The Influence of Wealth Between the Media and the Personality of Islamic Entrepreneurs in the Relationships Forming Customer Loyalty to Business”. Publications: He has published a book titled “Communication Research Methodology: Quantitative Approach” (2013) published by Dewan Bahasa dan Pustaka (DBP), and several chapters in books published by prominent publishers, namely “Social Media and the New Academic Environment: Pedagogical Challenges” by IGI Global (2013), “Islamic Perspective on Management: Contemporary Issues” by YAPEIM Publications (2013), “Youths, Media and Politics: A New Identity” by UniMAP Press (2015), and “Current Issues of Media and Da'wah” by the UM Islamic Studies Academy (2015). In addition, he has produced articles in the SCOPUS-indexed journals such as “Community Social Capital in Malaysia: A Pilot Study” in the Asian Social Science Journal, YouTube and the Young Generation of Islam: A Focus Group Approach among University Students”, “” in the Jurnal Komunikasi, Malaysian Journal of Communication. Some articles in the refereed journals are the “Internet-Linked Information Modeling of Uses of Islam on the Internet: The Application of Technology Acceptance Model (TAM)” and “The Assessment of the Practicum Program on the Improvement of the Quality of Pre-Service Teachers: An Analysis based on Latent Growth Curve Modeling” in Journal of Techno-Social, “Empowering Citizen Media through Investigative Journalism in Malaysia” in e-Bangi Journal, “Internet's Islamic Information Credibility Scale (IIICS)” in Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences, “Facebook, YouTube and Instagram: Exploring Their Effects on Undergraduate Students; Personality Traits” in The Journal of Social Media in Society, “Construct of Credibility Tools as Viewed from the Perspectives of the Qur'anic and Hadith” in the International Journal of Business, Economics and Law, “Social Media and Youth Online Participation: Perspective on Cognitive Engagement” in the New Media and Mass Communication, and “Analysis on Social Media and Youth Online Political Participation in Nigeria and Malaysia” in the International Journal of Multidisciplinary Approach and Studies. He has presented more than 55 articles in both local and international conferences. Workshop: He is actively conducting series of workshops on research proposal, methodology, and data analysis for Master and PhD thesis by using SPSS, AMOS and SmartPLS statistical software and has successfully facilitated more than 60 workshops on the respective topics.
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